ESL Rebrand

Esports is the only sport that anyone can watch or play, at any time, from anywhere. It's the only sport where everyone gets a shot at glory. And ESL is the pinnacle of esports, where people from all over the world compete in the most prestigious tournaments to prove themselves. We designed a radical brand identity to transform ESL into a category leader. And one that encapsulates the entire experience of gamers going from zero to hero, reaching the absolute top.